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An Australian first: James Tyler and Alibaba partner to bring Aussie ESL milk to China



SEPTEMBER 2021

James Tyler has created and launched a private label dairy brand for Alibaba called Glug Farm. This dairy brand has been launched initially in Hema, with plans to rollout to other Alibaba platforms including Tmall and Taobao.


Using unique pasteurisation and packaging technology with our partners Pure Earth Foods in Victoria, we have successfully completed an Australian first - bringing ESL milk into China. We are extremely excited about both the ESL category (which we think has incredible potential in China as it can be shipped to China with over 90 days shelf life), as well as the Glug Farm partnership with Alibaba.


More to come...