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How James Tyler turned Pink Lady into one of the trending fruits on Hema


OCTOBER 2021

In September this year, Pink Lady went viral with a targeted campaign we executed with our sales partner - Alibaba's Hema. Here's how we did it:


STEP 1: Develop 'Instagram worthy' packaging

James Tyler designed and printed the innovative and engaging packaging solution below - created specially for Hema.



STEP 2: AUTHENTICATION

Working with one of our key partners - Laava - we used unique fingerprint technologies for authentication and digital storytelling purposes



STEP 3: A TOUCH OF INFLUENCER MAGIC


THE RESULT - TOP 8 TRENDING FRUITS ON HEMA!