In September this year, Pink Lady went viral with a targeted campaign we executed with our sales partner - Alibaba's Hema. Here's how we did it:
STEP 1: Develop 'Instagram worthy' packaging
James Tyler designed and printed the innovative and engaging packaging solution below - created specially for Hema.
STEP 2: AUTHENTICATION
Working with one of our key partners - Laava - we used unique fingerprint technologies for authentication and digital storytelling purposes