Born between 1981 and 1996, there are over 350 million Chinese millennials - accounting for over 25% of the Chinese population, or roughly 4.5% of the entire worlds population.
chinese gen z
Born in the late 1990s to 2010, there are over 210 million Chinese millennials - accounting for 15% of the Chinese population, but over 30% of China's total consumption!
A new way of shopping
China is the world leader in mobile commerce, spending over RMB 17 Trillion through mobile phone transactions in 2018.
According to recent statistics, 8 out of every 10 Chinese person made a purchase on their phone in the last week, compared to the global average of 3 out of every 10.
How we sell to new china
Our sales and ordering APP integrates seamlessly with major Chinese fresh food platforms. So all the Chinese consumer needs to is click on the link embedded in the digital content to have fresh produce delivered from overseas to their home in under 72 hours.
We sell directly to the following fresh food platforms:
Our product procurement team has a deep understanding of what Chinese consumers want, and work directly with growers, fishers and FMCG brands to bridge the gap between the 'old western world' and the 'new China world.'
We engage directly with new China - communicating with a language they understand, with a style they love and with platforms they use all day long. And most importantly... selling them food they want through platforms they trust.