Your distribution partner in China

We buy your goods, bring them into China, and get them placed in the stores and platforms that matter. Your success is our success -because we only grow when your product does.
How We Do It

We sell in stores that matter

From bricks and mortar retail, trending QSR chains and mobile-first platforms, we place your products where the right Chinese consumers already shop.

From compliance to conversionaccelerating every step

We’ve spent the last decade investing in the retail and logistics engine it takes to move your product across the Chinese border and off the shelf. During this time we have built deep buyer relationships and an unparalleled know how. That’s why global brands trust us to grow in ‘New China

Market Entry

Getting your product into China—compliant, cold, and ready to move.
  • Product and facility registration for China market access
  • On pack claims approval and Chinese labelling development
  • Customs approval and clearance via import desks
  • Pick ‘n’ pack and relabelling to meet Chinese requirements
  • Last mile delivery and order fulfillment services

Sales Activation

Securing the right retail listing or digital sales channel  in China to commence your commercial operations.
  • Sampling with major retailers and platforms
  • Buyer pitching and account management
  • Sampling and launch campaigns
  • Local pricing and go-to-market support
  • Value chain creation & RSP alignment

Next… growing sales

We don’t stop at launch. We help your product sell and sell again. We handle the entire path to shelf, and manage buyers, pricing and reorders so your product keeps moving.
James Tyler
(Distributor)
Livestream sales & social commerce
eCommerce management and sales
TikTok and Little Red Book specialists
Generating consumer demand for all channels
Agents & 
Consultants
100+ merchandising field team across China
In store promotions and POSM
Laser focused on UPSPW and sales velocity
Restocking shelves for improve On Shelf Availability (OSA)

China-wide infrastructure, built for your success

3 Import Hubs

Our in-house customs desks in Zhengzhou, Guangzhou, and Shanghai provide priority clearance, helping your product get through regulatory checks faster and with fewer delays.

5 Cold Storage Distribution Centres

Strategically located facilities across China maintain consistent temperature control for chilled, frozen, and ambient products - ensuring product integrity across 19 provinces.

90% Last‑Mile Reach

Our national delivery network connects your product to more than 90% of China's population - keeping it cold, traceable, and retail-ready, right to the doorstep.
Zhengzhou
Shanghai
Guangzhou
Beijing
Zhengzhou
Shanghai
Chengdu
Guangzhou
Beijing
Zhengzhou
Shanghai
Chengdu
Guangzhou

Partnerships that fit your brand

Whether you need full import-to-sale support or a localized production strategy, we offer partnership models that align with your product, goals, and growth timeline in China.
Distribution: Import, Logistics & Sales
We act as your China team — importing, distributing, and activating your brand through a fully managed, end-to-end solution.
In-Market Manufacturing
For products that can’t be exported, we offer local licensing and manufacturing solutions to produce and sell your product in China.

How we help 
you sell to New China

How we help you sell to New China

Chinese Gen Z and Millennials shop differently—fast, mobile, and digital-first. James Tyler's existing sales and order fulfillment infrastructure connects your product directly to the platforms they already know and use.
Plug into China’s top grocery & lifestyle apps
Convert digital engagement into instant purchase
Generate consumer demand through the right channels

From global brands to Chinese success stories

James Tyler played a pivotal role in launching Darrell Lea in China. Their strategic insight and market expertise helped us secure listings in premium retailers like Ole and City Super. Their approach to building key relationships and ensuring brand visibility through in-store sampling and merchandising has been crucial to Darrell Lea’s ongoing development of the China market.
Richard Glenn
Head of Export, Darrelll Lea
I spent years searching for the right partner in China, but as soon as I found James Tyler, everything clicked. Their expertise and clear direction have been invaluable, and we've made great traction since partnering. I now feel confident in our strategy and the path forward in the China market.
Emma Martin-Fisher
Founder & CEO, FurFresh
James Tyler played a crucial role in launching The Yoghurt Shop in China, a market full of potential but also a challenging market to launch with its language and cultural nuances. So we were glad to have James Tyler’s advice and support during this time. Whilst our China journey is still only in its infancy, we’re confident that with James Tyler as our partner, we’ll continue to grow and we look forward to the years ahead.
Brandon Reynolds
Chief Operating Officer, The Yoghurt Shop
Entering the China market with James Tyler has been a great experience for Marou. As a premium Vietnamese bean-to-bar chocolate brand, navigating this market can be daunting, but James Tyler’s expertise and clear strategy have made all the difference. With their guidance, we’ve gained valuable traction and are excited about the growth potential in China.
Eric Delplanque
Global Head of Export, Marou