350 million 

Born between 1981 and 1986, there are over 350 million Chinese millennials - accounting for over 25% of the Chinese population, or roughly 4.5% of the entire worlds population

Chinese millennials...

Are highly educated

25% hold a bachelor degree or higher

Are well travelled

Account for two thirds of all Chinese passport holders

Have spending power

Account for over half of all luxury purchases in China. 

And spend more time

On their phone than they do sleeping... a lot of which is spent shopping. 

"Move over baby boomers, Chinese millennials are the new 'demographic tidal wave' sweeping through the world - fundamentally changing everything in their path"

your target consumer 

350 million millennials are demanding better quality food at better prices

Responsible for purchasing fresh food for themselves and their young families, Chinese millennials are are faced with the daily dilemma of choosing between untrustworthy local produce or unaffordable imported produce.

That is why we have spent the last 5 years re-engineering the fresh food supply chain to increase speed to market, whilst at the same time keeping costs down and maintaining premium eating quality.

 

A new way of shopping

China is the world leader in mobile commerce, spending over RMB 17 Trillion through mobile phone transactions in 2018.

According to recent statistics, 8 out of every 10 Chinese person made a purchase on their phone in the last week, compared to the global average of 3 out of every 10. 

How we target millennials

Our sales and ordering APP integrates seamlessly with major Chinese fresh food platforms. So all the Chinese consumer needs to is click on the link embedded in the digital content to have fresh produce delivered from overseas to their home in under 72 hours.

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Our sales and ordering APP integrates seamlessly with major Chinese fresh food platforms,  giving us the ability to target millennial consumers in their favourite playground - on their mobile chatting with friends in social media and watching influencers live-streaming from around the world.

If you are interested in finding out how we can help you sell your products to Chinese millennials, please contact us by clicking here >

from 

foreign

farm...

Our product procurement team has a deep understanding of what Chinese consumers want, and work directly with growers, fishers and FMCG brands to bridge the gap between the 'old western world' and the 'new China world.'

to 

chinese table...

We engage directly with Chinese 

millennials - communicating with a language they understand, with a style they love and with platforms they use all day long. And most 

importantly... selling them food they want through people they trust.

how we can help you sell to millennials

connecting with sales platforms

MATCHING YOUR PRODUCT WITH THE BEST CHINESE SALES PLATFORMS FOR MILLENNIALS

engaging content

WORKING WITH YOU TO CREATE DIGITAL CONTENT THAT IS RELEVANT AND EFFECTIVE WITH MILLENNIALS

influencer marketing

CONNECTING YOU WITH HIGH PROFILE CHINESE INFLUENCERS TO INCREASE THE VIRAL EXPOSURE OF YOUR PRODUCT & BRAND

targeted promotions

LEVERAGING BOTH ONLINE AND OFFLINE PROMOTIONS THAT SPECIFICALLY TARGET YOUR MILLENNIAL BUYER

customer service

UTILISING CHINESE SOCIAL MEDIA TO CONDUCT IN-MARKET CUSTOMER SERVICE & TO DEAL WITH COMPLAINTS

selling in unique channels

WE CAN HELP YOU SELL YOUR PRODUCT IN UNIQUE SALES CHANNELS SUCH AS DAIGOU OR COMMUNITY BUYING GROUPS

contact us.