Born between 1981 and 1986, there are over 350 million Chinese millennials - accounting for over 25% of the Chinese population, or roughly 4.5% of the entire worlds population
Are highly educated
25% hold a bachelor degree or higher
Are well travelled
Account for two thirds of all Chinese passport holders
Have spending power
Account for over half of all luxury purchases in China.
And spend more time
On their phone than they do sleeping... a lot of which is spent shopping.
"Move over baby boomers, Chinese millennials are the new 'demographic tidal wave' sweeping through the world - fundamentally changing everything in their path"
your target consumer
350 million millennials are demanding better quality food at better prices
Responsible for purchasing fresh food for themselves and their young families, Chinese millennials are are faced with the daily dilemma of choosing between untrustworthy local produce or unaffordable imported produce.
That is why we have spent the last 5 years re-engineering the fresh food supply chain to increase speed to market, whilst at the same time keeping costs down and maintaining premium eating quality.
A new way of shopping
China is the world leader in mobile commerce, spending over RMB 17 Trillion through mobile phone transactions in 2018.
According to recent statistics, 8 out of every 10 Chinese person made a purchase on their phone in the last week, compared to the global average of 3 out of every 10.
How we target millennials
Our sales and ordering APP integrates seamlessly with major Chinese fresh food platforms. So all the Chinese consumer needs to is click on the link embedded in the digital content to have fresh produce delivered from overseas to their home in under 72 hours.
Our sales and ordering APP integrates seamlessly with major Chinese fresh food platforms, giving us the ability to target millennial consumers in their favourite playground - on their mobile chatting with friends in social media and watching influencers live-streaming from around the world.
If you are interested in finding out how we can help you sell your products to Chinese millennials, please contact us by clicking here >
Our product procurement team has a deep understanding of what Chinese consumers want, and work directly with growers, fishers and FMCG brands to bridge the gap between the 'old western world' and the 'new China world.'
We engage directly with Chinese
millennials - communicating with a language they understand, with a style they love and with platforms they use all day long. And most
importantly... selling them food they want through people they trust.