Experts in building global food and beverage brands for China since 2014. With a focus on people, trust, and creativity, we provide retail and digital sales solutions that move your business forward with reliability and innovation.
Built on trust. Grown through people.
James Tyler started with a simple belief: great businesses in food are built on trust... As two friends set out to shake up the perishable food supply chain into China, they knew that strong relationships and a personal touch would set them apart from the large, impersonal, faceless distributors dominating the market.
What began as a small venture focused on importing high-value perishable foods from Tasmania quickly grew into a business distributing global CPG brands - where reliability, creativity, and exceptional customer service are at the heart of everything we do.
Accelerating Global Brands into China
Our mission is to deliver not just products, but solutions - every single day. We aim to be the most trusted integrated partner for quality global CPG brands entering and thriving in the China market.
Breaking Barriers
Promise Keepers
Cultural Connectors
Result Drivers
Quality Champions
Unlocking New China’s potential
We help brands connect with China’s most powerful consumer group: digitally native, globally minded Gen Z and Millennial consumers. In doing so, we’ve opened the door for global CPG brands to tap into this fast-growing, dynamic food and beverage market.
75%
of Gen Z seek health-led products
¥10T
annual spend from China’s Gen Z & Millennials
96%
of Gen Z shop via mobile
The people behind the brand
Our team is our greatest asset. Meet the passionate individuals who make James Tyler what it is. Each one brings a unique skill set, perspective, and a commitment to building lasting partnerships.
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