Brookfarm

Background

Brookfarm, one of Australia’s leading premium health food brands, has been selling into China for over a decade. Known for its award-winning granola, muesli, and macadamia-based products, the brand built a strong early following in China. However, like many others, Brookfarm’s export business lost momentum during COVID-related disruptions. In mid-2025, Brookfarm engaged James Tyler to revive and accelerate its performance in the market.

Opportunity

This isn’t a launch—it’s a rebuild and reinvigoration. James Tyler is deploying its full-service growth model to lift Brookfarm’s visibility, consistency, and velocity across the market.

Our approach includes:

• End-to-end logistics, warehousing, and order fulfilment
• In-store merchandising and retail team support to ensure on-shelf presence and brand storytelling
• Influencer partnerships and digital campaigns to re-engage consumers and attract new ones
• Sales management and buyer engagement to ensure consistent sell-in
• Promotional ROI analysis to optimise where and how marketing spend is deployed

Outcome

With James Tyler taking over as Brookfarm’s China distribution and growth partner, the brand is now set up for renewed momentum and measurable performance gains. By leveraging Brookfarm’s existing presence and combining it with James Tyler’s integrated execution model, we’re not just selling product, we’re rebuilding brand energy, increasing sales velocity, and delivering data-backed growth in China’s competitive health food segment.