Clio Snacks

Background

Clio Snacks is a U.S. brand that’s reinventing the snack aisle with its chocolate-covered Greek yogurt bars. They’ve built a strong following in the States, especially among millennials and Gen Z, and were ready to explore new markets. James Tyler saw a big opportunity in China, where the chilled snack market is worth over USD 5.4 billion and growing fast, driven by demand for premium, better-for-you treats.

Opportunity

James Tyler partnered with Clio to bring their brand into China the right way, starting with a premium retail strategy. We secured a launch with Ole, one of China’s leading high-end supermarkets. To make it happen, we handled everything from navigating complex import requirements to overcoming shelf life and cold chain challenges by airfreighting products direct from New York.

We knew that every detail mattered—from getting the product in quickly and safely, to making sure it looked great on shelf and conducting heavy in-store sampling and merchandising to drive sales conversion.

Outcome

Clio Snacks is now available in Ole, and the consumer response has been amazing. James Tyler manages the entire end-to-end supply chain, so the Clio team can stay focused on the brand. From U.S. export and compliance to logistics, storage, and retail support in China, we’ve got it covered. The success at Ole has built strong momentum for expanding into more premium retailers across the country.