Cocobella

Background

Cocobella is a leading Australian coconut-based brand known for its clean, plant-based yogurt alternatives. As global demand for dairy-free options surges, Cocobella’s coconut yoghurts have become a go-to for health-conscious consumers looking for gut-friendly, non-dairy products. With China’s plant-based dairy market expected to reach USD 2.9 billion by 2026, Cocobella was perfectly positioned to ride this rising wave.

Opportunity

James Tyler identified a clear gap in China’s yogurt category: a lack of high-quality, great-tasting coconut yoghurts. With rising interest in wellness and a shift toward flexitarian lifestyles, Chinese consumers, especially Gen Z and wellness-focused millennials, are actively seeking a wider range of food options, including plant-based alternatives.

To capitalise, we:

• Fly weekly fresh shipments from Victoria, Australia to maintain quality and shelf life
• Secured listings in premium retailers: Ole and City Super
• Positioned Cocobella as a clean-label, lifestyle-friendly alternative to traditional dairy
• Captured interest from additional major retailers for upcoming expansion

Outcome

With listings in City Super and Ole, Cocobella carved out space in China’s growing plant-based aisle. With James Tyler managing the full supply chain, retail sell-in, and merchandising, Cocobella built early traction and a loyal following, and is now well positioned for continued growth.