Impressed Juice

Background

Impressed Juices is an Australian-owned brand renowned for its cold-pressed juices, crafted from fresh, locally sourced produce. With a strong presence in major retailers like Coles and Woolworths, the brand sought to expand into international markets. With health trends growing in China and the juice market set to hit USD 41.1 billion by 2033, the timing was right to open up one of the worlds most exciting consumer markets.

Opportunity

Recognising the potential, James Tyler partnered with Impressed Juices to navigate the complexities of entering the Chinese market. Key initiatives included:

• Securing a listing in Costco China: Positioning Impressed Juices within a leading wholesale retailer to reach health-conscious consumers seeking premium products.
• Establishing a direct sea freight supply chain from Victoria, Australia: Ensuring efficient and cost-effective logistics to maintain product freshness and quality.
• Managing end-to-end supply chain operations: Overseeing compliance, customs clearance, warehousing, and distribution to streamline market entry.
• Executing promotional strategies within Costco: Implementing targeted promotions and in-store activities to boost sales velocity and increase units sold per store per week (UPSPW).

Outcome

Impressed Juices hit the ground running in Costco China, winning over health-conscious shoppers with its clean, cold-pressed appeal. With James Tyler handling everything from logistics to marketing, the brand gained visibility fast and saw solid sales momentum. It’s a strong start that’s laying the groundwork for even bigger retail expansion across China.