Marou

Background

Marou is a bean‑to‑bar artisan chocolate brand from Vietnam, known for its single‑origin bars crafted directly from selected Vietnamese cacao beans, and celebrated for its elegant packaging and compelling brand story. With the Chinese premium chocolate market valued at around USD 3.9 billion in 2024 and growing annually at 7–8% there’s a massive opportunity for authentic, origin‑led brands like Marou.

Opportunity

James Tyler brought Marou into China via listings with two premium grocers: Ole and City Super, positioning the brand where quality storytelling and visual premium can stand out. To drive brand awareness and conversion, we tapped one of China’s top “gift giving” influencers to host a livestream campaign on Little Red Book, showcasing Marou’s unique quality to engaged audiences.

Outcomes

With listings in Ole, City Super, and key social channels, Marou captured the attention of Chinese consumers through direct digital engagement and elevated retail visibility. With James Tyler managing all premium retail and digital promotions, we delivered higher sales velocity and units-per-store-per-week (UPSPW). It’s a winning start that mixes offline credibility with online precision, and sets Marou up for wider growth across China’s booming chocolate market.