Background
Perfection Fresh is one of Australia’s most respected produce companies, known for innovation and quality in fresh food. In a strategic move to supply the China market, Perfection Fresh partnered with local Chinese growers to cultivate high-quality Broccolini, a vegetable still relatively new to Chinese consumers but rapidly gaining popularity in the health-conscious dining scene.
Opportunity
James Tyler identified the ideal launch partner in Gaga Group, one of China’s leading premium café and restaurant chains known for stylish venues and modern, wellness-forward menus.
Working closely with Perfection Fresh’s growers in China, James Tyler:
- Ensures consistent sourcing and fresh delivery of Broccolini to all Gaga locations multiple times a week
- Manages end-to-end quality control and cold chain logistics
- Helps integrate Broccolini into Gaga’s ever evolving menu, including salads and sides
Outcome
Broccolini is now becoming a menu favourite at Gaga—with strong consumer response and rising usage across locations. James Tyler’s partnership with Perfection Fresh has ensured a smooth, premium supply chain for a product that’s new to China but resonating fast. This collaboration marks a successful example of local production, international standards, and culinary innovation working together to grow demand from farm to table.
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