Smoovi

Background

Smoovi is a vibrant Australian smoothie brand crafted with high-quality fruits and natural ingredients, served in beautifully designed glass packaging. With a focus on wellness, flavour, and visual appeal, Smoovi has carved out a niche among premium beverage offerings.

Opportunity

James Tyler identified a perfect brand-channel fit and secured an exclusive rollout with Fascino, a premium café chain with over 30 locations in Shanghai. Smoovi’s colourful range and glass-bottled aesthetic aligned perfectly with Fascino’s upscale, lifestyle-driven cafés. Key to the success of Smoovi included aligning the brand with café culture trends, a focus on health, convenience, and design, and positioning Smoovi as a premium, nutritious alternative to sugary beverages.

Outcome

With Smoovi’s early sales traction in Shanghai’s premium café scene, and with James Tyler managing import, distribution, and channel rollout, we are excited about Smoovi’s future success in riding the growing consumer wellness and café trends.