Background
The Yoghurt Shop is Australia’s most loved and award-winning Greek yogurt brand, originating from an Adelaide Central Market stall in 2003. Known for rich, hand-strained yogurt and toppings, it now serves over 25 million tubs annually across five countries. With the Chinese yogurt market valued at USD 40.1 billion in 2023 and projected to grow at an 8.35% CAGR through 2029 it was the perfect time to launch in China and capture market share.
Opportunity
James Tyler spotted potential early and led a soft launch of The Yoghurt Shop in two premium grocers: Ole and City Super. That initial visibility caught the attention of Ding Dong—one of China’s most exciting and largest online grocery platforms—opening the door to digital distribution.
- Weekly forecasts from Adelaide ensured every batch arrived fresh and in top condition
- Positioned the brand as a fresh, indulgent, and healthy treat for Chinese Gen Z and Millennial consumers
- Leveraged authenticity, a premium positioning and its Australian roots to generate consumer demand
Outcome
The Yoghurt Shop has gained early traction in both high-end retail and top-tier online channels. With James Tyler controlling the end-to-end supply chain process we drove strong early penetration and consumer interest. Now that we have secured a major digital player in Ding Dong, we look forward to an exciting future with a growing consumer following to increase repeat purchase rates and buyer frequency.
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