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Woolworths & James Tyler partner to bring mandarins to China

Updated: Nov 4



OCTOBER 2021

James Tyler and Woolworths have successfully completed their first collaboration together when a container of Honey Murcott Mandarins from Nutrano was sold to our respective buyers in China last week.


Strategic fresh produce partnership

This shipment of mandarins is the first step in a strategic long term partnership between James Tyler and Woolworths to bring Australia's finest fresh produce to China. But what makes this partnership particularly unique is our collective ability to unlock demand in China by working closely with China's largest fresh produce platforms to create seasonal programs, promotional activities and deliver brand building campaigns on behalf of the Australian fresh produce industry.


Woolworths - the fresh produce procurement specialist

Leveraging their unparalleled product procurement capabilities in Australia, Woolworths is responsible for working with Australia's leading suppliers, including Nutrano, Perfection Fresh and Montagues amongst many others.


James Tyler - supply chain, customs & uncovering demand

In this unique partnership James Tyler is responsible for delivering an end-to-end cool chain logistics solution, including customs clearance, as well as working closely with our major buyer partners in China to drive consumer awareness and place Australian fresh produce into the hands of the Chinese consumer.